Your main concern when starting your business online is ensuring that you are reaching your target demographic. Without any visitors to your site, there is no way that you can hope to make any profit. Your online presence is what will determine your reach as well as convert those online visitors into purchasing customers. So how can one do this? There are two main strategies that will come into play: digital marketing and search engine optimisation.
Why your start-up needs digital marketing
It is cost effective
Most start-up companies will not have an unlimited budget when it comes to marketing. In fact, chances are you will need the most affordable means of marketing your business without putting your business at the risk of going bankrupt. Digital marketing is a cost effective method of building your audience without having to invest a lot of money into the conventional methods.
You get valuable analytics
One of the great things about digital marketing is that its effects can be measured unlike say television advertising. The different facets of digital marketing allow you to keep track of what works for your online brand, what does not, where most of your online visitors come from, when do online sales peak and much more. Applications such as Facebook Insights are a great way of garnering the feedback you are receiving online and learning what messages you post are resonating the most with your audience. Overall, digital marketing keeps you better placed at knowing how effective your marketing methods are.
You become one with your company
One of the greatest advantages of digital marketing is that you are now reaching actual people and connecting with them. Conventional advertising methods tend to leave your target audience and potential customers as a group of faceless people. This is not the case online. With digital marketing, your own personal brand becomes entwined with your business. The better you are at forming these human connections with your audience, the more they will view your brand at a more personal level rather than a corporate entity. This leads to brand loyalty for the simple fact that they will feel like they know you. Thus, the more your target audience recognises you as a thought-leader, the more your brand benefits from online sales.
It is the basis for future marketing
If there has ever been a time to invest in digital marketing, it is now. The entire world is moving forward on the digital platform. Be cultivating your brand online, you are ensuring that your start-up will not be left behind with the times. It is also crucial to start cultivating your online presence as soon as you can as more companies and other brands will be coming into the same space to compete with you. Thus, there is not time than the present to start growing your online audience.
Why your start-up needs search engine optimisation
All your competition is using it
A common misconception website owners have with search engine optimisation is that it is only necessary up until you achieve high page rankings. The truth is getting to the top pages is only the tip of the iceberg. SEO becomes even more important when trying to maintain your top ranking as your competition try to get to the top spot too. For this reason, you have to put in more effort in ensuring your content is relevant and fresh for the search engine algorithms.
Potential clients are mobile searching
The online traffic directed from smartphones is increasing at an exponential rate. To stay relevant, you need to ensure that you are reaching that customer base too. With SEO, you can ensure that your online business is easily located by traffic directed from mobile phones who are searching for precisely what you are offering. Mobile searching is increasingly becoming the norm so you have to use SEO to ensure that your business is taking advantage of this.